DIGITAL & SOCIAL MEDIA
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In my pursuit of excellence in the realm of digital strategy, I've honed a specific focus on organizations with underdeveloped or disjointed online footprints. I aim to design a cohesive digital framework to breathe new life into such businesses. Combining data-driven insights and market trends, I chart a comprehensive plan to transform a brand's digital presence from weak to formidable. My framework isn't just about increasing visibility and ensuring that every digital touchpoint, from social media to web interfaces, resonates with the brand's ethos and speaks directly to its target audience. Through my strategic approach, I empower businesses to thrive in a digital age, turning challenges into opportunities for growth and engagement.
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With industry-recognized certifications, I possess deep expertise in performance marketing across critical platforms. I employ a data-driven approach, from search engine optimization strategies to crafting high-converting display and search ads, ensuring every campaign is optimized for maximum reach and ROI. My comprehensive knowledge spans the intricacies of major platforms and the nuances of effective targeting, ensuring brand's message finds the right eyes every time.
Certifications: Google Ads, Google Analytics, HubSpot Content Marketing, HubSpot Social Media
Platform Proficiency: Facebook & Instagram, Google & YouTube, LinkedIn, Pinterest, Etsy
Core Skills: SEO, Keyword Research, Audience Targeting, Display Advertising, Search Advertising
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Works with thought leaders, SMEs, and top executives at KPMG to develop individualized influencer and personal branding strategies based on market research. Uses user and industry trends to generate data-driven insights to inform content strategy. Executes creative visual and video content. Manages 15+ executive’s personal social media channels.
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Entrusted with pivotal platforms, I am the linchpin between technology and communication. My role has entailed managing and envisioning strategies that bridge gaps, ensuring seamless and meaningful interactions for all team members. With a keen eye for design and a deep understanding of user experience, I’ve ensured applications were functional and visually compelling.
Applications: SharePoint Intranet, Viva Employee Experience Platform, and SocialChorus CMS
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I had the unique opportunity to collaborate closely with a company's first Social Media Director. Our shared objective was clear: conceptualizing and rolling out the enterprise's first social media blueprint. With our combined insights, dedication, and innovative approaches, we didn't merely lay the groundwork; we saw tremendous growth. The fruits of our labor were evident when, within just a year of implementing our strategy, we witnessed a remarkable 50% growth across all our social channels. This feat not only underlined the effectiveness of our collaborative approach but also paved the way for a robust and future-proof social presence for the company.
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Embarking on a mission to fortify social presence, I’ve led the meticulous development of a content calendar, integrating industry-best practices for post cadence. Not just in planning, I wore the creative hat to both pen and design captivating posts, ensuring our audience stayed engaged and informed. But the role went beyond just creating; it was about nurturing. I actively took charge of community management, fostering a space where interactions flourished, and brand loyalty strengthened.
Tools: Hootsuite, Sprout Social, HubSpot's Marketing Hub, CoSchedule, Crowdfire
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Recognizing the value of an attentive ear in the dynamic realm of social media, I initiated a conscientious approach toward growth. With a strategy anchored in genuine understanding and responsiveness, I managed daily postings, ensuring our content was timely and relevant. However, content delivery is only half the story. I gleaned valuable insights by consistently monitoring engagement patterns, allowing brands to pivot strategies in real-time and keep the audience truly connected.
Tools: Brandwatch, Talkwalker, BuzzSumo, Social Mention, Meltwater, Critical Mention