Art Direction & Visual Design
Ever felt the thrill of colors and designs telling a story before a word is spoken? That’s my jam. I dive deep into the sea of imagination and bring back treasures that transform the mundane into the magnificent. Art direction, for me, isn’t just about making things look good—it’s about making viewers feel something unforgettable.
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SynovusTasked with structuring a robust creative process for the company, I meticulously charted each phase, deciphered the optimal content types, set clear deliverable SLAs, and designed a tiering system. My approach was holistic: a blend of research, innovative writing, strategic design, and seamless implementation. The outcome? A streamlined plan that not only optimized our workflows but set the gold standard for internal creative endeavors.
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Lil’ LibrosTransformed a fragmented digital presence into a symphony of style and story. Designed a cohesive social style guide, breathing consistency and character into every post, making Lil' Libros not just seen, but truly remembered.
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SynovusSculpted Synovus Bank's inaugural talent marketing vision as its lead art director. This encompassing design strategy, tailored for the young professional demographic, seamlessly wove together print, social, and video facets. The result? A harmonious blend of artistry and ambition ensured Synovus wasn't just reaching out but resonating with the next generation of financial enthusiasts.
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VaroCrafted a dynamic creative blueprint for Varo Bank, interlacing strategy with story. This partnership activation brief captured the essence of collaboration and seamlessly blended Varo Bank's mission with an aesthetic ambition, ensuring every engagement isn't just transactional but transformative.
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SynovusLed Synovus Bank's 2019, 2020, and 2021 Annual Reports. As the maestro behind the strategy, design, and photography, I ensured each year was not just a presentation of facts but a storybook capturing Synovus' evolution, milestones, and aspirations, immortalized in ink and imagery.
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Crafted visual narratives for many industries over a decade, with a portfolio boasting 1,000+ decks ranging from electrifying pitches to meticulous guides. My canvas has been graced by illustrious brands like Amazon, Chloe’s Fruit, Discovery+, and the sparkling glamor of the Kardashians. Whether creating compelling visuals for HGTV, strategizing with giants like KPMG and Gensler, or weaving stories for Genexa and Maast, each deck is a testament to the art of communication. Every slide is a marriage of creativity and precision.
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SynovusFor this Leadership Conference, the devil was in the details. From collaborating closely with top executives on curated deck content to bringing to life a visionary stage design, the mission was crystal clear: inspire, invigorate, and leave a lasting impression. This was more than just an event; it was where strategy met sheer creative magic.
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Fairy Career MotherWove a tapestry of ambition and guidance for Fairy Career Mother. Harmonized whimsy with professionalism, culminating in a refined brand strategy and website that encapsulates the essence of nurturing career aspirations. Each design choice was imbued with intent, reflecting the transformative magic Fairy Career Mother brings to each client's professional journey.
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Makeup with Nikki
Crafted a distinct brand essence for the rising beauty sensation Makeup with Nikki. Sculpted a harmonious fusion of elegance and flair, resulting in a streamlined brand strategy and website that showcases Nikki's artistry and elevates her presence in the beauty cosmos. Every pixel and palette choice was meticulously curated to mirror the sophistication and passion Nikki brings to every brushstroke.
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Lore Careers Co.Revamped a disjointed digital display into an opus of aesthetic elegance and narrative. Conceived a unified social canvas, interweaving Lore Careers' distinct personality and consistent aesthetic in every share, ensuring the brand isn't just scrolled past but deeply etched in memory.