Works with thought leaders, SMEs, and top executives to develop individualized influencer and personal branding strategies based on market and industry research. Uses user and industry trends to generate data-driven insights to inform content strategy. Executes creative visual and video content.

Leads social media and executive visibility strategy for telco clients.

For Mondelez, I apply a keen understanding of aesthetics and visual communication to transform complex ESG concepts into compelling, visually engaging designs. I have developed an internal ESG reporting communications strategy that leverages my expertise in crafting impactful multimedia content. This approach enables Mondelez to convey its sustainability initiatives and achievements effectively, aligning with broader communication goals and fostering stakeholder engagement.

Directed in-house creative agency for a $55B company on the Communications team. Managed and led the internal creative team and external agencies in developing all corporate deliverables, including social content, videos, pitch decks, presentations, infographics, one-pagers, graphics, podcasts, photography, brochures, and annual reports.

Developed and oversaw visual design SOPs to ensure quality assurance for a boutique public relations firm. Led strategy development and design direction for large-scale campaigns and social projects. Recent work with major brands like Amazon, Chloe’s Fruit, discovery+, Dylan’s Candy Bar, HGTV, Hulu, Pizza Hut, Sugarbear Hair, and the Kardashians.

Spearheaded marketing strategy and content production for an architecture and planning firm. Directed the creative team. Led brand strategy, digital management, social media, lead generation, executive presentations and coaching, graphic design, photography, and proposals.

Pivotal role leading strategic marketing and design efforts for southeastern technology and consumer product clients, with notable project wins, including Mercedes-Benz HQ, Arby’s, and Red Hat.

Collaborated with cross-functional teams to develop and implement marketing and business development strategies that supported the firm's overall growth objectives, resulting in a 20% increase in revenue.